App, website & sharing
Square avatar for sharing · Website favicon · Black logo for printing
Keep it consistent
Use Snipkit in sentences and the supplied lowercase wordmark in logos. Give the mark at least one quarter of its width in clear space. Keep standalone marks at least 16 px wide and horizontal logos at least 120 px wide. Use ink on light backgrounds and lime/white on ink. Keep the shape, diagonal gap and proportions intact. SVG is best for websites and print; PNG is best for sharing. All logo PNGs have transparent backgrounds. The app tile has an ink background with transparent outer corners.
The palette
lime#CAFA36
charcoal#242424
ink#1B1B1B
white#FFFFFF
ivory#FFF3E5
raspberry#C91F59
Raspberry is an optional alternate, not a second primary brand color. Lime is an accent; use ink for readable text on white. Bright lime will look less vivid in ordinary CMYK printing; use the black logo for simple one-color jobs.
Wordmark: outlined Inter Bold. The SVG logos need no installed font. Inter is included under its SIL Open Font License. Font source: Google Fonts / Inter.